Training

Training on Political Data Marketing

Training on Political Digital Marketing was held on 9th and 10th March 2019.  The training was organised by the Election Department of the People’s Justice Party (PKR) and aimed towards empowering members of Rapid Election Force (REF) with the right knowledge and skills on political campaigning via social media.  It was attended by 35 participants from all over the country.

Training began with overview on the roles of political digital marketing in psywar and political communication.  Participants then went through training and tutorials on various applications and software for content creation.  This includes preparing digital posters, short videos, photo and video shootings.  Participants were trained on how to expand their social media reach and disseminating to targeted audience.