Vietnam
Fritz
Kuermayr
Ngoc
Le
Vietnam´s GenZ: Family ties trump individualism
With about 13 million people, the GenZ, i.e. people born between 1997 and 2012, makes up about 19% of Vietnam's population. Globally, there are general trends within this age cohort - from mindset and the use of social media to the affinity to technology. One of the core values attributed to this generation worldwide is their drive for individuality. However, this does not seem to hold up in Vietnam.
